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Growth & Promotion

Growth and Promotions

Gowans presents a mathematical equation for growth in the Thistle class, discussing fleet captains, market demographics, and promotional strategies. He examines both the marketing problem and competitive health needed to sustain class growth.

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This is a summary. The full article text is © the Thistle Class Association — read the original scan via the link above.

  • Growth
  • Promotions
  • Marketing
  • Allan Gowans
  • Fleet Development