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Growth & Promotion

The Numbers Game

An article about fleet growth strategies, drawing analogies from sales techniques. It explains that building a Thistle fleet requires making many contacts to convert prospects into members, and provides specific strategies for efficiency and creating 'stepping stones' of sailing experiences.

View original on Google Drive · page 6

The scanned issue opens in Google Drive; turn to page 6.

This is a summary. The full article text is © the Thistle Class Association — read the original scan via the link above.

  • growth
  • fleet building
  • promotion
  • sales
  • Kansas City