A Business Plan for Growth and Promotion

Nielan outlines a strategic business plan for the Thistle Class Association with three main focal points: enhancing public relations and communication through a Growth and Promotion Guide, developing junior sailing programs to create a pipeline into the class, and enhancing internet resources including online registration and real-time regatta results.

This is a summary. The full article text is © the Thistle Class Association — read the original scan via the link above.

• Thistle Class Association
• growth
• promotion
• junior sailors
• marketing
• internet
• communication