Third Vice President Message: The Power of Video in Marketing the Thistle Class

Smith advocates using video as a powerful marketing tool for the Thistle class. He explains how modern technology makes it easy to capture sailing footage, edit videos on laptops, and distribute them to build enthusiasm. The class plans to convert existing VHS videos to DVD and create new educational and marketing materials.

This is a summary. The full article text is © the Thistle Class Association — read the original scan via the link above.

• Craig Smith
• Marketing
• Class promotion
• Video