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Growth & Promotion

Controlling Our Destiny

Howell reports on the class strategic planning work underway, which surveyed 186 fleet members to identify priorities. Three main categories emerged: Sustainability (boat supply, organizational efficiency), Expose-Experience-Expand (marketing, growth), and Continuously Evolve (maintaining class culture). Marketing and an endowment are the most popular initiatives.

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  • John Howell
  • strategic planning
  • class strategy
  • sustainability
  • growth initiatives