Better Promotion = Better Regatta Attendance

Shedden provides comprehensive regatta promotion strategies organized into three categories: one-to-many promotion (TCA website, Bagpipe calendar, Google Group posts, articles, social media), one-to-few promotion (District Governors, past attendee emails, announcements at other events), and one-to-one personal invitations, plus bonus tactics like online registration systems and free housing.

This is a summary. The full article text is © the Thistle Class Association — read the original scan via the link above.

• Regatta promotion
• Marketing
• Attendance