Atlanta Boat Show

Article describing the successful promotion of Thistles at the Atlanta Boat Show, a major nine-day event with 170,000 attendees. The show was selected as a vehicle for testing promotional materials and the Thistle generated significant interest from local sailors and newcomers to the class.

This is a summary. The full article text is © the Thistle Class Association — read the original scan via the link above.

• Atlanta
• boat show
• promotion
• marketing
• new members